Raving Fans – I love my clients!



Megan Devine<br />
Owner & Chief Strategist<br />
cat&tonic, a creative, branding and marketing agency<br />


I’ve worked with Joan for 6 months and it has been life changing. I’m not exaggerating.

I am an entrepreneur, have owned a business for 23 years, and I was at a crossroads in my life after going through some tough years personally and professionally.

Joan helped me find my way back to myself to identify my true goals in such an authentic way, I feel stronger and more confident than I have in in a long time. She has an intuitive way of leading you through your own labyrinth of goals, aspirations, thoughts and emotions to the right place for you. I highly recommend her as a coach. Plus her enthusiasm is contagious in the best possible way.

Megan Devine
Owner & Chief Strategist
cat&tonic, a creative, branding and marketing agency
Transformative marketing and branding for companies in transition who are doing good in the world. Marketing and business strategist.

Joan’s ability to nurture transformation is profound.

She showed me how to shift negative inner narratives and perceptions into lessons that deepened my understanding of self and my unlimited potential.

She showed me how to identify my values and use them when making major decisions in business and all walks of life.

Her ability to listen, hold space, and share wisdom is a divine gift. I recommend digging deep with Joan to unlock your true spirit and live the life of your dreams.

Chequamegon Bollinger
Serial Entrepreneur, Artist, Designer, and Creative Producer

Another satisfied life coach client Lynn McNally
Phil Brown looking optimistically toward the future

I first worked with Joan in 2011 when she served as corporate counsel to my business. It was in her role as my life coach beginning in 2019 that impacted my personal and professional life in meaningful and profound ways.

At the time, I was facing soul-crushing litigation in which I felt betrayed & hopeless.  I was struggling in my role as the owner and leader in my firm and with the relationship with my wife. I was floundering & paralyzed into inaction.

First & perhaps most importantly to me, Joan listened without judgment until she understood my issues. Then she took several different coaching approaches to teach me the management & life skills I needed. 

The life skills & confidence Joan helped me develop will stick with me forever. Big problems & mean people are manageable & no longer keep me from my goals.

I’m not the person I was in 2019, and for that Joan will always have my loving gratitude.

Phil Brown


Joan helps me make sense of how to translate visionary ideas into income.


I look to Joan when I feel the need for deeply practical, grounded advice that supports me in bringing my dreams into form.

She has the gift of translating heart visions into practical structures with a natural gift of encouragement that comes from a warm and caring place.

Dr. Neesa Mills
Sacred Space Shaman & Priestess Guide



Neesa Mills in a red dress with her arms outstretched
Denise Beringer leaning on a beam with a smile on her face

Joan’s coaching programs will change your life!

After talking myself out of investing in myself several times, I decided to enroll in Joan’s coaching program.

We identified what I wanted to achieve, what I dreamed of for my life & how I wanted to show up in life. Joan’s love and support let me dream as big as I wanted. I could also ugly cry, be open and release my past struggles.

Bottom line: What I discovered was truly magical.

She helped me create an emotional “toolbox” that helps me confront difficult situations in ways I feel whole, confident, faithful and strong. 

Two weeks after we finished coaching, one of my big dreams became reality and then another. When setbacks and stressful situations occur, I can handle them calmly and clearly.

I recommend Joan’s coaching programs with the highest praise. She WILL change your life!

Denise Beringer

Animal Advocate
Believer, Creator, Collaborator

I am forever changed and grateful for what Joan helped me discover and acknowledge about my truest self.

She guided me with questions to ponder and thought-provoking assignments while being totally supportive, non-critical and non-judgmental.

Through Joan’s supportive guidance, I learned to select the proper tools for my very own personal tool box so I could begin the process of becoming stronger and more confident.

What a joy to have learned to see myself, and our world, in new and wonderful ways.

Sheryl Lane Marshall
Artist and Entrepreneur

Sheryl Marshall at her easel
Actress Tonetta Weaver celebrating being in a Master Mind with Joan Jakel for 20 years

I have worked with Joan in our mastermind group for nearly 20 years. The group started as a way to support each other in our entrepreneurial endeavors and became so much more.

Joan brings the balance of logic and compassion to everything she does and coaching is the perfect place for her to use those skills.

She walks the walk and cares deeply for those she works with. You can bet that if you decide to work with her, you will succeed at whatever you have set out to do.

Tonetta Weaver
Actress and Entrepreneur

Joelle and her piece of art created from one of Joan Jakel's programs
Art supplies used for Joan Jakel art retreat

When I wanted to make my sister’s birthday trip special I knew exactly who to call: Joan Jakel, artist extraordinaire, empowerment instigator and creative shamanic guide.

Joan designed and delivered a remote workshop for the special occasion, combining sisterhood, creativity and introspection that was truly a highlight of the week. Not only did Joan facilitate a beautiful and meaningful experience for the two of us while giving us each the opportunity to better know ourselves, the art we created has found a central place in my life as a reminder of who I am and what I stand for in the world.

Who knew that a birthday gift for my sister would actually turn out to be one the deep and memorable experiences of the year for me!

Thank you Joan. I look forward to taking every creative, intuitive, sacred course you have to offer. You are a gift.

Joelle Prochera

Joan is a wonderful leader full of abundant inspiration.


Joan’s retreat was incredible! She led me through so many creative processes.  I stayed open and I could hear from my heart and Muse while shutting out judgment and my inner critic.

I learned so many important life lessons. 

I recommend working with Joan to get in touch with your inner guide & have the confidence and ability to access her in life.

I absolutely loved every minute and all the processes of the day.  It was filled with openness, possibilities and love.

Denise Beringer

Animal Advocate
Believer, Creator, Collaborator

Denise Beringer - happy client testimonial
a headshot of accountnant Tammy Sorensen

Joan helped me meet my true self!

Through our work together, I learned how to embrace, trust and celebrate my gifts and to silence the bullshit story I had been telling myself most of my life.

Joan was my sister, my friend and my drill sergeant.  She held up a mirror and made me do the necessary work.

I will always be grateful our paths crossed!

I heartily recommend Joan as a co-pilot for anyone looking to reset old patterns and thought processes to chart a new course in life.

Many thanks, Joan!

Rita Paolo
Owner | Operator
Jackrabbit Weddings

I have been a member of Joan’s Mastermind group & the weekend retreat was a culmination of all the work, growth and magic that I had been experiencing from Joan’s teaching, guiding and leadership.

She created a powerful program!  She effortlessly led the group through visualization, journaling and painting processes. 

Joan constantly reminded us not to bring our inner critic out and to accept ourselves & our painting. 

The entire experience was SO much fun, freeing and joyous.

I never wanted it to end!

Katrena Edman

Kat Edman standing next to a painting of a work in progress on an easel
a headshot of accountnant Tammy Sorensen

Joan’s program is life-changing!

I contacted Joan after doing some soul searching about generational habits and how to kick some of those bad habits while preserving tradition to become a leader for my family.

She helped me recognize the values that define me and discover the tools that will refine me far into the future.

I discovered the importance of self-care while still maintaining the leadership roles that are important to me

I found that changing my thinking empowered me personally and professionally to move me toward my inspired life.

I will be forever grateful that her program helped me discover my best self and the tools to become the type of leader that I strive to be personally and professionally.

Tammy Sorensen

I learned how to create my own destiny!


On a practical level, I learned how to handle the fear that had been crippling me for so many years, foster my dreams and develop a plan to set my true life in action.

Joan armed me with tools I needed to implement achievable goals.

We worked together to make my masterpiece.

Lori Rutten
Serial Entrepreneur

Denise Beringer leaning on a beam with a smile on her face
Sandy Catour

Sandy Catour


Because she was so open through a pivotal time in her life, I’ve learned to trust her counsel and sage advice since she’s ”Been there, done that.” Her capacity for listening, understanding and support is immeasurable.  I always feel empowered and energized after spending time with Joan.



Chief Enthusiasm Officer

Can you not see the enthusiasm and deep satisfaction on my face from all the amazing coaching my mom does? She helped me create my ideal vision of life!  She can help you, too! Woof!

Jack Smith

Jack Smith

Founder ~ Just Won Thing

There are very few people in this world that understand the professional, personal and spiritual implications of walking through life as an entrepreneur – Joan understands, listens and speaks to all of them. It’s a rare and amazing gift that makes an exponential difference in personal results and ROI.



Why work with Me?

I get results.

I have a proven track record.  For 25 years, I’ve coached entrepreneurs to develop the mindset, create the structures, learn the skills and up-level their tools to design a life and business that exceeds their expectations.

Diverse Experience

I am a personal development coach, a business attorney, a serial entrepreneur, an artist, a student of life, a dream chaser (and catcher), a believer in big, hairy audacious goals and a legend maker.

Extensive Training

I’ve invested countless hours and hundreds of thousands of dollars in training and education over several decades to learn cutting edge processes and continually evolving resources. Each coaching program was thoughtfully designed to comprehensively package a lifetime of learning to help you create breakthrough results.

Supportive Environment

I create a safe, nourishing, judgment-free environment to give you full permission and safety to show up and be real (and messy).  I provide compassionate yet no BS support that gives you permission to be honest, vulnerable and, did I mention, messy.

I know the pain, overwhelm and soul-crushing loss from navigating a divorce.  The days when numbness consumes your body and the only thing you want to do is pull the covers over your head and hide. When you find yourself behind locked doors wracked in pain, unable to face the world and desperately wondering if you will ever feel joy again. (You will.)

I’ve dared to leave my safe, lucrative dream job to launch my own business and face the uncertainty, the unknown, the fear and crazy lifestyle of an entrepreneur. (After 25 years, I’ve never looked back.)

I’ve picked up and moved my life across the country, multiple times, to follow my inner guidance and live life by my adventurous standards pursuing my unique dreams. (I highly recommend following your unique path!)

I’ve massively transformed my business over the years to follow my purpose and passion. From

    • putting myself through law school,
    • to working at a law firm,
    • to leading the legal department of a corporation,
    • to setting up my own law firm,
    • to becoming an artist,
    • to becoming an intentional creativity teacher,
    • to having an art studio on the Napa River,
    • to leading retreats and experiences,
    • to becoming a transformative personal development coach combining my wisdom with my skills, gifts & passions.  (And I’m only just getting started!)

As a result of my life experiences, I’ve created powerful, results-driven coaching programs to help you create the life YOU love!

Life Coach Joan Jakel
How is coaching different from consulting or business advising?

The traditional consulting or business advising roles are designed to tell the client what to do based on a set of facts and desired goals.  Coaching is defined by the International Coach Federation as:

“Professional Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaches are trained to listen, to observe and to customize their approach to the individual client’s needs and relates to the client as the expert in his/her life and work.

The coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve;
  • Encourage client self-discovery;
  • Elicit client-generated solutions and strategies; and
  • Hold the client responsible and accountable.

A coach seeks to elicit solutions and strategies from the client and believes that every client is creative, resourceful, and whole.”

What are the benefits of personal development coaching?

Gain clarity on your dreams, goals and vision of life

Find the true driver behind your goals (which is the key to commitment and achievement)

Create a realistic action plan to achieve your goals

Be held accountable to achieve desired results

Achieve results more quickly than on your own

Increase your productivity

Eliminate procrastination

Learn time management skills

Receive motivation, encouragement and feedback

Improve communication skills

Increase self confidence

Design a healthier lifestyle

Nurture and develop important relationships

Reduce and eliminate stress and anxiety

Increase abundance of time, energy, resources and finances

Overcome fear

Develop an empowered mindset

Create and maintain healthy boundaries

Live a more creative, self-expressed life

Why do successful people hire a Personal Development Coach?

Successful people recognize they need to bring people into their lives who have the skills they don’t yet have but want to develop. They value coaches, mentors and advisors who can help them get from where they are to where they want to go.  They know they need a trained professional to help them determine the best direction, hold them accountable and to provide objective support and feedback.  They also recognize that a coach can help them achieve their goals more quickly than doing it on their own.

Do you accept payment plans?

Yes.  Plans are available to pay over the coaching term depending on the program you select. We can discuss the terms during the initial Discovery Call.

What is a Personal Development Coach?

The role of the personal development coach is to expertly guide clients to get clear on their goals, dreams, priorities and vision.  A personal development coach helps people achieve defined goals, overcome obstacles, create an empowered mindset, overcome limiting beliefs, become self-aware and learn how to take radical responsibility for their lives. 

Personal development coaches thrive on helping clients unleash their potential and teach them tools to go after what they want in life and achieve it.

What can I work on with a Personal Development Coach?

Create a vision that ignites your sense of purpose

Set SMART goals aligned with your priorities

Create an action plan to achieve your goals in your business or personal life

Learn how to transform your inner critic to be your biggest cheerleader

Eliminate limiting beliefs and negative thoughts as you master your mind

Build powerful relationships with yourself and others

Create abundance

Reduce and eliminate stress and anxiety

Get out of a rut

Kick fear to the curb

A short term project

A long term project

Start a business

End a business

Change careers

Navigate life’s transitions

Identify your core values

Get organized

Learn how to take radical responsibility for your life

Develop confidence

Develop your communication skills

Find more joy in life

Rekindle your sense of adventure

Get clear on your needs and desires

Can’t I reach my dreams, goals and vision on my own? Why do I need a coach?

The reality is that you cannot create a new desired outcome by doing the same things you’ve always done – you have to learn to do things that you’ve never done to get results you’ve never (yet) obtained. If your current life does not support your desired vision of your life, or you haven’t yet figured out your vision, then change, and the willingness to get uncomfortable as you navigate it, are necessary components leading to success.  This kind of change generally requires seasoned guidance to help you navigate the fear and discomfort of letting go of what is to embrace all that can be.  A coach can remove the mystery and help you achieve your desired outcome.

Where does the coaching take place?

Coaching is provided over the phone or Zoom, which allows you to conveniently schedule and meet from the comfort of your home or office.  I strongly recommend you take each call in a distraction free location where you can soulfully and solely focus on our conversation and get the most out of our time together.

How long is each coaching call?

The initial coaching call is 2 hours during which time we comprehensively review a life assessment that you will complete in advance of the call.  Each subsequent coaching call will be 60 minutes.

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