Raving Fans – I love my clients!
I’ve worked with Joan for 3 years and it has been life changing. I’m not exaggerating.
I am an entrepreneur, have owned a business for 23 years, and I was at a crossroads in my life after going through some tough years personally and professionally.
Joan helped me find my way back to myself to identify my true goals in such an authentic way, I feel stronger and more confident than I have in in a long time. She has an intuitive way of leading you through your own labyrinth of goals, aspirations, thoughts and emotions to the right place for you. I highly recommend her as a coach. Plus her enthusiasm is contagious in the best possible way.
Megan Devine
Owner & Chief Strategist
cat&tonic, a creative, branding and marketing agency
Transformative marketing and branding for companies in transition who are doing good in the world. Marketing and business strategist.
Joan’s ability to nurture transformation is profound.
She showed me how to shift negative inner narratives and perceptions into lessons that deepened my understanding of self and my unlimited potential.
She showed me how to identify my values and use them when making major decisions in business and all walks of life.
Her ability to listen, hold space, and share wisdom is a divine gift. I recommend digging deep with Joan to unlock your true spirit and live the life of your dreams.
Chequamegon Bollinger
Serial Entrepreneur, Artist, Designer, and Creative Producer
I first worked with Joan in 2011 when she served as corporate counsel to my business. It was in her role as my life coach beginning in 2019 that impacted my personal and professional life in meaningful and profound ways.
At the time, I was facing soul-crushing litigation in which I felt betrayed & hopeless. I was struggling in my role as the owner and leader in my firm and with the relationship with my wife. I was floundering & paralyzed into inaction.
First & perhaps most importantly to me, Joan listened without judgment until she understood my issues. Then she took several different coaching approaches to teach me the management & life skills I needed.
The life skills & confidence Joan helped me develop will stick with me forever. Big problems & mean people are manageable & no longer keep me from my goals.
I’m not the person I was in 2019, and for that Joan will always have my loving gratitude.
Phil Brown
Entrepreneur
Joan helps me make sense of how to translate visionary ideas into income.
I look to Joan when I feel the need for deeply practical, grounded advice that supports me in bringing my dreams into form.
She has the gift of translating heart visions into practical structures with a natural gift of encouragement that comes from a warm and caring place.
Dr. Neesa Mills
Sacred Space Shaman & Priestess Guide
Joan’s coaching programs will change your life!
After talking myself out of investing in myself several times, I decided to enroll in Joan’s coaching program.
We identified what I wanted to achieve, what I dreamed of for my life & how I wanted to show up in life. Joan’s love and support let me dream as big as I wanted. I could also ugly cry, be open and release my past struggles.
Bottom line: What I discovered was truly magical.
She helped me create an emotional “toolbox” that helps me confront difficult situations in ways I feel whole, confident, faithful and strong.
Two weeks after we finished coaching, one of my big dreams became reality and then another. When setbacks and stressful situations occur, I can handle them calmly and clearly.
I recommend Joan’s coaching programs with the highest praise. She WILL change your life!
Denise Beringer
Animal Advocate
Believer, Creator, Collaborator
Results are IN!
Joan has been coaching me for over a year and has helped me in ways I could never have imagined. I was initially looking for advice on my career—the one thing I thought I needed most. Instead, she guided me on a journey of healing. She helped me see how I was holding myself back from living my best life—and how changing my external circumstances wouldn’t result in the life I wanted. I had to change internally.
I learned it was my self-destructive beliefs that were holding me back. And then I learned how to change them. It wasn’t always easy, but it was absolutely liberating. Eventually, with Joan’s guidance, I found my worthiness, which led to a confidence I had never known.
Now I’m on a new journey and Joan’s voice is always with me, in my head, encouraging and supporting me along the way. I could never have gotten here without her.
Danette Knickmeier, Aspiring Entrepreneur
Joan has a very special way of seeing who you can be.
I met Joan at a very strange time in my life. I had just poked my head out from under the darkness I had carried with me my whole life. I didn’t understand what I was feeling, or how to feel what was true and what wasn’t. I had a sense that I could do more, live better, be something new, do cool, interesting, possibly even great things that would make me happy. But I was clueless about how to do that or what it might look like.
Joan held a place for me to be safe, to learn, to take baby steps into a new way of seeing myself, other people, the world around me, and what I was capable of.
She became the voice in my head that drowned out the old voices telling me I couldn’t do it, wasn’t worth it, was deluding myself. And then she taught me how to be that positive, encouraging, emboldened, excited voice for myself.
She kicked my ass when I needed it, picked me up when I tripped, and helped me make fundamental changes in how I think about myself and what I’m capable of.
Trust that crazy idea growing in your head. The one that tells you that there must be more than this, that you could have an amazing life, that you could be that person you always wanted to be. Trust that idea, then ask Joan to help you get there, that’s what she does.
Beth Seitzberg
Creative and Technical Director
cat&tonic
I am forever changed and grateful for what Joan helped me discover and acknowledge about my truest self.
She guided me with questions to ponder and thought-provoking assignments while being totally supportive, non-critical and non-judgmental.
Through Joan’s supportive guidance, I learned to select the proper tools for my very own personal tool box so I could begin the process of becoming stronger and more confident.
What a joy to have learned to see myself, and our world, in new and wonderful ways.
Sheryl Lane Marshall
Artist and Entrepreneur
Joan helped me meet my true self!
Through our work together, I learned how to embrace, trust and celebrate my gifts and to silence the bullshit story I had been telling myself most of my life.
Joan was my sister, my friend and my drill sergeant. She held up a mirror and made me do the necessary work.
I will always be grateful our paths crossed!
I heartily recommend Joan as a co-pilot for anyone looking to reset old patterns and thought processes to chart a new course in life.
Many thanks, Joan!
Rita Paolo
Owner | Operator
Jackrabbit Weddings
Transformational Program!
Through my work with Joan, I was able to completely transform some realms of my life that were bringing me down and preventing me from being the person I wanted to be.
The exercises she gave me and the questions she asked helped me to identify my core values and the obstacles keeping me from achieving my goals.
Now, I have a clear vision of the path to take to be in the place in life I have always dreamed of being.
Lynn McNally
Entrepreneur
Joan’s program is life-changing!
I contacted Joan after doing some soul searching about generational habits and how to kick some of those bad habits while preserving tradition to become a leader for my family.
She helped me recognize the values that define me and discover the tools that will refine me far into the future.
I discovered the importance of self-care while still maintaining the leadership roles that are important to me.
I found that changing my thinking empowered me personally and professionally to move me toward my inspired life.
I will be forever grateful that her program helped me discover my best self and the tools to become the type of leader that I strive to be personally and professionally.
Tammy Sorensen
Accountant
Joan is a wonderful leader full of abundant inspiration.
Joan’s retreat was incredible! She led me through so many creative processes. I stayed open and I could hear from my heart and Muse while shutting out judgment and my inner critic.
I learned so many important life lessons.
I recommend working with Joan to get in touch with your inner guide & have the confidence and ability to access her in life.
I absolutely loved every minute and all the processes of the day. It was filled with openness, possibilities and love.
Denise Beringer
Animal Advocate
Believer, Creator, Collaborator
A Creative Extravaganza!
When I wanted to make my sister’s birthday trip special I knew exactly who to call: Joan Jakel, artist extraordinaire, empowerment instigator and creative shamanic guide.
Joan designed and delivered a remote workshop for the special occasion, combining sisterhood, creativity and introspection that was truly a highlight of the week. Not only did Joan facilitate a beautiful and meaningful experience for the two of us while giving us each the opportunity to better know ourselves, the art we created has found a central place in my life as a reminder of who I am and what I stand for in the world.
Who knew that a birthday gift for my sister would actually turn out to be one the deep and memorable experiences of the year for me!
Thank you Joan. I look forward to taking every creative, intuitive, sacred course you have to offer. You are a gift.
Joelle Prochera
I have been a member of Joan’s Mastermind group & the weekend retreat was a culmination of all the work, growth and magic that I had been experiencing from Joan’s teaching, guiding and leadership.
She created a powerful program! She effortlessly led the group through visualization, journaling and painting processes.
Joan constantly reminded us not to bring our inner critic out and to accept ourselves & our painting.
The entire experience was SO much fun, freeing and joyous.
I never wanted it to end!
Katrena Edman
Artist
I have worked with Joan in our mastermind group for nearly 20 years. The group started as a way to support each other in our entrepreneurial endeavors and became so much more.
Joan brings the balance of logic and compassion to everything she does and coaching is the perfect place for her to use those skills.
She walks the walk and cares deeply for those she works with. You can bet that if you decide to work with her, you will succeed at whatever you have set out to do.
Tonetta Weaver
Actress and Entrepreneur
I learned how to create my own destiny!
On a practical level, I learned how to handle the fear that had been crippling me for so many years, foster my dreams and develop a plan to set my true life in action.
Joan armed me with tools I needed to implement achievable goals.
We worked together to make my masterpiece.
Lori Rutten
Serial Entrepreneur
Why work with Me?
I get results.
I have a proven track record. For 29 years, I’ve coached entrepreneurs to develop the mindset, create the structures, learn the skills and up-level their tools to design a life and business that exceeds their expectations.
Diverse Experience
I am a personal development, empowerment and mindset coach, a retired business attorney, a serial entrepreneur, an artist, a student of life, a dream chaser (and catcher), a believer in big, hairy audacious goals and a legend maker.
Extensive Training
I’ve invested countless hours and hundreds of thousands of dollars in training and education over several decades to learn cutting edge processes and continually evolving resources. Each coaching program was thoughtfully designed to comprehensively package a lifetime of learning to help you create breakthrough results.
Supportive Environment
I create a safe, nourishing, judgment-free environment to give you full permission and safety to show up and be real (and messy). I provide compassionate yet no BS support that gives you permission to be honest, vulnerable and, did I mention, messy.
I don’t just teach transformation — I’ve lived it.
For nearly three decades, I’ve coached entrepreneurs to develop the mindset, tools, and structure to build lives and businesses beyond their wildest expectations.
✅ Diverse Experience
I’m a personal development and empowerment coach, retired business attorney, serial entrepreneur, artist, dream chaser, and legend maker. My work blends mindset, strategy, intuition, creativity, and soul — because real change demands all of it.
✅ Extensive Training
I’ve invested decades and six figures in the most powerful coaching, mindset, business, legal and transformational education available, and I continue to evolve my tools. Every program I offer is a finely-tuned culmination of this lifetime of learning, designed to help you create real, lasting results.
✅ A Supportive, Nurturing Environment
I create a safe, nonjudgmental space where you can show up fully — even in the mess. I hold space with compassion and directness, giving you permission to be vulnerable, honest, and real.
✅ I’ve Walked Through the Fire and I Bring That Wisdom With Me
I’ve navigated soul-crushing heartbreak, career pivots, creative rebirths, identity reinventions, and more cross-country moves than I can count — all in service of creating a life aligned with purpose, truth, and adventure.
From putting myself through law school…
To leading legal teams…
To opening my own firm…
To becoming an artist with a Napa River studio…
To guiding retreats, teaching intentional creativity, and now coaching from the intersection of mindset, empowerment, and personal transformation…
I’ve built a body of work rooted in experience.
And now it’s your turn.
Because of this path, I’ve created powerful, results-driven programs to help you design a life you love — on your terms.
