Expand Coaching Program

Expand into a Massively Purposeful Life
A woman contemplating her life an the Expand Coaching Program, sitting with her arms crossed over her upraised knees,

The Expand Coaching Program helps you honestly answer the following question:


What’s calling out to you and you’re afraid to answer?


Not the surface level goal or dream. The deeply held desire that has been smoldering, percolating and begging for your attention.

You know the one – the one that causes you to catch your breath when you consider breathing life into it.

You feel the immediate tingle of both excitement and more-than-a-dash of fear.

That one.

Truth be told, that desire is your soul calling and you haven’t quite had the courage to answer. You know that when you finally pick it up, you will not be able to put it back down.

You are here to serve that desire, give it voice, bring it into form and savor its blossoming.  In the process, YOU become the person you were meant to be and are ready to become.

Let me ask you …

Can you no longer ignore the tug of your soul calling you to use your unique skills, gifts and talents to make a bigger difference?

Are you craving more meaning, less stress and struggle, and the opportunity to grow into the very best version of yourself?

Are you staring down a personal or professional challenge that requires you to face hard truths, find real solutions and navigate big changes? (This is another soul nudge…)

Have you ALWAYS wanted to start a business and everyone tells you it’s terrible timing and you’re better off playing it safe and keep you day job? (Always listen to your soul over naysayers…)

Are you ready to balance your compassion, thoughtfulness and sensitive nature with your strength, courage and confidence to create an authentic life from your true source of power?


open hands with a rock in the palms that says "trust"<br />
Trust the Expand Coaching Program to help you give voice and action to your vision

When you dare to answer the whispers of your soul, a confluence of life forces will rise up to take you on a journey of a lifetime!  Joan Jakel



This is your time.

It’s time to own who you are, how you are and what you truly desire in your life.

It’s time to own your Superpowers and your unique skills, gifts and talents!

It’s time to celebrate  your messiness, your tough life lessons, your vulnerable moments, your deepest struggles – they were all necessary to help you rise into your innate greatness.

It’s time you stop living your life by someone else’s rules and giving your power away to what anyone else thinks – this is your ride, your rules, your standards. Period.

It’s time to sync up your mindset with your Superpowers to achieve epic results!

It’s time to stop working so damn hard under so much stress and sacrifice.

It’s time to ignore the outside world and tune into our own inner wisdom.

an hourglass w burgundy sand
Joan Jakel on a stool leaning forward ready for conversation

In the Expand Coaching Program, you will learn how to:

Envision what you truly Desire in life – the soul goal rumbling for attention

Exude Worthiness & Confidence (while feeling and believing it at your core!)

Embody & Embrace new behaviors, thoughts, habits and success traits

Expect the BEST instead of focusing on worry, doubt, anxiety and stress

Expand what you believe is possible by shifting into a new mindset paradigm

Eliminate negative, disempowering beliefs while building better beliefs

Engage in inspired actions to achieve your soul goals (no more grinding & working hard!)

Enjoy Epic results

Throughout the process, you’ll develop an unshakeable belief in who you are and what you can achieve.

The Expand Coaching Program is a 6-month program.

During that time, you will go on an immersive journey that includes:


◊ A comprehensive Visionary Life Assessment to deep dive into your current life and explore your authentic path, vision and soul goals

1 VIP Retreat Session: You kick off your journey with a 4 hour VIP Retreat Session.  We will deep dive into your desired life as you enjoy dedicated one-on-one, distraction-free time to explore, discover, create and step into your adventure.  Our time together will be nourishing, creative, engaging and insightful.

1 Sacred Empowerment Box.  To kick off your coaching program, you will receive a unique Sacred Empowerment Box which is specially curated for your journey. The box varies in content and may include books, journals, pens, candles, inspiring decks, aromatherapy, art, jewelry, clothing, pendants, gemstones and one-of-a-kind specialty items to enhance the journey. Guaranteed to inspire and delight!

◊ A personalized coaching plan to focus on your specific desires, goals and vision

◊ A Values Discovery Guide to uncover your top values that drive your vision

6 months of one-on-one coaching

2 coaching calls or Zoom sessions per month – each session is 90 minutes

◊ 1 bonus call each month when needed – 60 minutes each to address the unexpected

◊  Emergency spot coaching between sessions

◊  Priority access to Joan and discounts to new programs and workshops

◊ E-mail and text support between calls

Cutting Edge resources, tools, worksheets, exercises and coaching activities

Ongoing support and accountability to keep you on track

A very special VIP Half Day Retreat kicks off the Expand Coaching Program.


The VIP Half Day Retreat is 4 hours of immersive, experiential and sacred time together. This is your first opportunity to begin to connect with yourself at a deeper level and tap into your inner wisdom – the wisdom that will connect you to your authentic path and soul desire.

You will receive a unique Sacred Empowerment Box which is specially curated for your journey. The box varies in content and may include books, journals, pens, candles, inspiring decks, aromatherapy, art, jewelry, clothing, pendants, gemstones and one-of-a-kind specialty items to enhance your journey and delight your senses.

We will deep dive into your current life and cut through the noise to clarify and define your heart-centered vision. You will feel both invigorated and nourished by the activities of the session.

You’ll walk away with a deeper level of clarity around who you are, what is truly important to you, your soul desire, your vision of life and your priorities that will guide the six month journey.

The session will be held by Zoom or in person – details will be discussed during the Discovery Session.

A woman confidently in control of her life after being in the Expand coaching program

The Coaching Process


After the decadent VIP day, we continue the coaching process with Zoom sessions twice a month to focus on your desire and the steps to achieve it.

One of the ultimate goals of this program: You become the driver of your life. You will learn how to confidently go after what you desire knowing you deserve it and can achieve it.

As you step more fully into your life, you will face challenges and obstacles and more than a few will land on your path during our time together.  The good news: challenges are the perfect training ground to learn and grow.  Rest assured, you will be prepared with an empowered mindset, new skills, resources and tools to cut through any resistance and skillfully handle any obstacle.

In fact, you learn to view challenges as opportunities to expand your growth and vision in new and unexpected ways. It becomes an adventure propelling your forward rather than a setback. And through it all, you will receive expert guidance to navigate the twists and turns.

During our time together, your confidence will soar.  Armed with this clarity and confidence, you create a life that fuels your purpose, ignites your passion, feeds your soul and unleashes your vision.

Megan Devine<br />
Owner & Chief Strategist<br />
cat&tonic, a creative, branding and marketing agency<br />


I’ve worked with Joan for 6 months and it has been life changing. I’m not exaggerating.

I am an entrepreneur, have owned a business for 23 years, and I was at a crossroads in my life after going through some tough years personally and professionally.

Joan helped me find my way back to myself to identify my true goals in such an authentic way, I feel stronger and more confident than I have in in a long time. She has an intuitive way of leading you through your own labyrinth of goals, aspirations, thoughts and emotions to the right place for you. I highly recommend her as a coach. Plus her enthusiasm is contagious in the best possible way.

Megan Devine
Owner & Chief Strategist
cat&tonic, a creative, branding and marketing agency
Transformative marketing and branding for companies in transition who are doing good in the world. Marketing and business strategist.

Is the Expand Coaching Program for you? Are you…


Taking on a signficant life change


Redesigning your life or business to align with your new wholehearted, soulful vision


Transitioning to a new career


Starting a new business


Transitioning out of a career & finding a new life direction


Up-leveling your life to make meaningful and purposeful change

Phil Brown looking optimistically toward the future

I first worked with Joan in 2011 when she served as corporate counsel to my business. It was in her role as my life coach beginning in 2019 that impacted my personal and professional life in meaningful and profound ways.

At the time, I was facing soul-crushing litigation in which I felt betrayed & hopeless.  I was struggling in my role as the owner and leader in my firm and with the relationship with my wife. I was floundering & paralyzed into inaction.

First & perhaps most importantly to me, Joan listened without judgment until she understood my issues. Then she took several different coaching approaches to teach me the management & life skills I needed. 

The life skills & confidence Joan helped me develop will stick with me forever. Big problems & mean people are manageable & no longer keep me from my goals.

I’m not the person I was in 2019, and for that Joan will always have my loving gratitude.

Phil Brown


To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.  Ralph Waldo Emerson


Denise Beringer leaning on a beam with a smile on her face

Joan’s coaching programs will change your life!

After talking myself out of investing in myself several times, I decided to enroll in Joan’s coaching program.

We identified what I wanted to achieve, what I dreamed of for my life & how I wanted to show up in life. Joan’s love and support let me dream as big as I wanted. I could also ugly cry, be open and release my past struggles.

Bottom line: What I discovered was truly magical.

She helped me create an emotional “toolbox” that helps me confront difficult situations in ways I feel whole, confident, faithful and strong. 

Two weeks after we finished coaching, one of my big dreams became reality and then another. When setbacks and stressful situations occur, I can handle them calmly and clearly.

I recommend Joan’s coaching programs with the highest praise. She WILL change your life!

Denise Beringer

Animal Advocate
Believer, Creator, Collaborator

Enjoy these transformative results from the Expand Coaching Program:

Authentic Vision

Discover and refine your heart-centered vision that ignites your sense of purpose, taps into your deepest desires, aligns with your values and syncs with your soul.

Live Purposefully

Energize your days with a renewed spirit and sense of purpose while restoring your health and vitality. Once again, you can enjoy nature, the outdoors and finally get a good night’s sleep!

Cutting Edge Resources

Develop a tool belt of cutting edge tools, skills and resources to help you accelerate results, usher in paradigm shifts, live high vibe & navigate life with ease.

Own Your Superpowers!

Integrate and use all of your unique gifts, skills, talents & Superpowers to make the difference you are here to make.

Authentic Road Map

A personalized road map to follow your unique path to experience exactly what you need on your journey. With a seasoned guide leading the way!

Transform Obstacles

Learn to courageously face obstacles and transform them into stepping stones to create opportunities. Nothing can hold you back when you sync with your soul!

Love you Life

Receive masterful guidance and accountability to wholeheartedly step into your life, tap into your potential and create a life you LOVE!


Lasting Impact

Live your legacy as you touch lives, hearts and leave your mark on your community, your family and the world in meaningful ways.

Empowered Mindset

Overhaul your mindset with a paradigm shift to manifest your desires with an empowered belief system.  Put an end, once and for all, to the nagging, critical, disempowering inner dialogue!

Crystal Clarity

Uncover the underlying driver for what truly matters in your life as you determine your top priorities that are aligned with your soul goals and vision.

Meaningful Relationships

Rekindle, ignite and explore meaningful relationships with yourself, your family, friends, clients and community. Learn to heal, forgive, accept and love yourself and others.

Kick Fear to the Curb

Learn to identify and eliminate fear and resistance so you can take bold, wholehearted action to implement your vision with confidence and certainty as you unabashedly follow your unique path. A true Hero’s Journey.

Woman VERY happy celebrating her epic results from the Expand Coaching Program

Your Results…

At the end of the 6 months, your life will have Expanded in extraordinary ways! Life will rise up to greet you as you:

Connect with your inherent worthiness

Confidently serve your soul desire using all of your Superpowers, gifts, skills & talents

Tap your inner wisdom to guide your inspired action every single day

Dismantle all limiting beliefs the moment they arise

Build empowered, supportive, desire-aligned beliefs daily

Manifest your desires with your new empowered belief system

Live in a high-vibe state to easily maintain your desired quality of life

Tame your fears & Transform obstacles into opportunities

Master new tools to help you deal with anything life throws at you

I’ve Expanded!!

“I learned how to create my own destiny! I learned how to handle crippling fear, foster my dreams and develop a plan to set my true life in action.”

“Joan armed me with tools I needed to implement achievable soul goals. We worked together to create my masterpiece!”

“I am a totally different person than when we began.  I now love myself, celebrate my gifts and feel worthy to have the life I desire creating an authentic life of service.”

“I’m such a bad ass! And a loving and tender soul. And an incredibly capable person who can do anything. I’m Fearless!”

“The coaching process taught me to be authentically me and super honest with myself. It’s gooey, vulnerable, eye-opening and transformative.”

“Wow! I realized how critical my mind was and how much I was quietly suffering over beliefs of unworthiness. This was impacting every decision I made.  Now, I know I’m worthy and can do anything!!  I’m launching my business this month!”

Woman on a beach with outstretched arms feeling expansive after completing the Expand Coaching Program

Joan helps me make sense of how to translate visionary ideas into income.


I look to Joan when I feel the need for deeply practical, grounded advice that supports me in bringing my dreams into form.

She has the gift of translating heart visions into practical structures with a natural gift of encouragement that comes from a warm and caring place.

Dr. Neesa Mills
Sacred Space Shaman & Priestess Guide



Neesa Mills in a red dress with her arms outstretched

Your Investment to Expand into a Massively Purpose Life:





How do I sign up for the Expand Coaching Program?


Your next step is to schedule a complimentary, 30 minute  Discovery Session with me. 👉  Our time together will give you a flavor of working with me. I’ll share next steps and answer any lingering questions may have.

Can you feel the possibilities?! (That’s  your soul nudging you! )

Click the “Schedule Callbutton to go to my calendar and select a day and time that works best for you. I cannot wait to connect with you!

p.s. Payment plans are available upon request. Don’t let finances hold you back. Let’s discuss options. Click the above “Schedule Call” button to go to my calendar to schedule a conversation.❤️‍

Joan Jakel, Personal Development coach, sitting in a cream white sweater with jeans and cowboy boots



Why work with Me?

I get results.

I have a proven track record.  For 25 years, I’ve successfully coached hundreds of entrepreneurs to develop the mindset, create the structures, learn the skills and up-level their tools to design a life and business that exceeds their expectations. 

Diverse Experience

I am a personal development coach, a business attorney, a serial entrepreneur, an artist, a student of life, a dream chaser (and catcher), a believer in big, hairy audacious goals and a legend maker.

Extensive Training

I’ve invested countless hours and hundreds of thousands of dollars in training and education over several decades to learn cutting edge processes and continually evolving resources. Each coaching program was thoughtfully designed to comprehensively package a lifetime of learning to help you create breakthrough results.

Supportive Environment

I create a safe, nourishing, judgment-free environment to give you full permission and safety to show up and be real (and messy). I provide compassionate yet no BS support that gives you permission to be honest, vulnerable and, did I mention, messy.

I know the pain, overwhelm and soul-crushing loss from navigating a divorce.  The days when numbness consumes your body and the only thing you want to do is pull the covers over your head and hide. When you find yourself behind locked doors wracked in pain, unable to face the world and desperately wondering if you will ever feel joy again. (You will.)

I’ve dared to leave my safe, lucrative dream job to launch my own business and face the uncertainty, the unknown, the fear and crazy lifestyle of an entrepreneur. (After 25 years, I’ve never looked back.)

I’ve picked up and moved my life across the country, multiple times, to follow my inner guidance and live life by my adventurous standards pursuing my unique dreams. (I highly recommend following your unique path!)

I’ve massively transformed my business over the years to follow my purpose and passion. From

    • putting myself through law school,
    • to working at a law firm,
    • to leading the legal department of a corporation,
    • to setting up my own law firm,
    • to becoming an artist,
    • to becoming an intentional creativity teacher,
    • to having an art studio on the Napa River,
    • to leading retreats and experiences,
    • to becoming a transformative personal development coach combining my wisdom with my skills, gifts & passions.  (And I’m only just getting started!)

As a result of my life experiences, I’ve created powerful, results-driven coaching programs to help you create the life YOU love!

Life Coach Joan Jakel


These coaching programs are not for everyone.

I want to be very clear who these coaching programs are specifically designed to serve.

These programs require commitment and dedicated time to yourself and your vision of life.

There is no flying by the seat of your pants or showing up unprepared.

This is a true investment in yourself and what you can create with your life.

You can’t create shortcuts for the most important process of your life.


Are trying to navigate big change in their life or business.

Want to stop doing what they think they HAVE to do and start doing what they LOVE to do.

Need help creating their personal, purposeful vision.

Are facing hard truths or feel stuck in life and have no idea how to deal with it.

 Want to change the negative inner dialogue that’s holding them back and create an empowered mindset to accelerate their growth.  

 Want to learn new tools and resources to up-level their lives.

Are already on the personal development path and have a degree of self-awareness with a committed desire to learn more.

Are coachable and appreciate the lessons being taught even if they feel uncomfortable in the process.

Want to invest in their personal development and understand the value of working with a coach.

Value learning, knowledge and wisdom; those who want to make a difference in their lives, their community and the world.

Are willing to take action through fear.

Listen, participate, engage, practice and courageously bring their full selves to the game of life.

Are authentic, vulnerable and honest.

THESE PROGRAMS ARE NOT for women who want a quick fix or buy a program with great intention but with no commitment

They are also not for you if

  • You are not willing to be coached, receive direction or act on the guidance.
  • You blow off assignments if they are inconvenient
  • You are not 100% committed to being honest with yourself, taking a real look at your life (the good, the bad and the ugly) and taking radical responsibility for your life.
  • You are not willing to invest in yourself or see the value of making yourself a priority to honor your vision, your purpose and the impact only you can make.



Have some questions?

How is coaching different from consulting or business advising?

The traditional consulting or business advising roles are designed to tell the client what to do based on a set of facts and desired goals.  Coaching is defined by the International Coach Federation as:

“Professional Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaches are trained to listen, to observe and to customize their approach to the individual client’s needs and relates to the client as the expert in his/her life and work.

The coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve;
  • Encourage client self-discovery;
  • Elicit client-generated solutions and strategies; and
  • Hold the client responsible and accountable.

A coach seeks to elicit solutions and strategies from the client and believes that every client is creative, resourceful, and whole.”

What are the benefits of personal development coaching?

Gain clarity on your dreams, goals and vision of life

Find the true driver behind your goals (which is the key to commitment and achievement)

Create a realistic action plan to achieve your goals

Be held accountable to achieve desired results

Achieve results more quickly than on your own

Increase your productivity

Eliminate procrastination

Learn time management skills

Receive motivation, encouragement and feedback

Improve communication skills

Increase self confidence

Design a healthier lifestyle

Nurture and develop important relationships

Reduce and eliminate stress and anxiety

Increase abundance of time, energy, resources and finances

Overcome fear

Develop an empowered mindset

Create and maintain healthy boundaries

Live a more creative, self-expressed life

Why do successful people hire a Personal Development Coach?

Successful people recognize they need to bring people into their lives who have the skills they don’t yet have but want to develop. They value coaches, mentors and advisors who can help them get from where they are to where they want to go.  They know they need a trained professional to help them determine the best direction, hold them accountable and to provide objective support and feedback.  They also recognize that a coach can help them achieve their goals more quickly than doing it on their own.

Do you offer payment plans?

Payment plans are available upon request. We recognize that finances are an important consideration and we want to proactively work with you to find an option. You can discuss the options with Joan during the initial Discovery Call.

How long is each coaching call?

The initial coaching call is 2 hours during which time we comprehensively review a life assessment that you will complete in advance of the call.  Each subsequent coaching call will be 60 minutes.

What is a Personal Development Coach?

The role of the personal development coach is to expertly guide clients to get clear on their goals, dreams, priorities and vision.  A personal development coach helps people achieve defined goals, overcome obstacles, create an empowered mindset, overcome limiting beliefs, become self-aware and learn how to take radical responsibility for their lives. 

Personal development coaches thrive on helping clients unleash their potential and teach them tools to go after what they want in life and achieve it.

What can I work on with a Personal Development Coach?

Create a vision that ignites your sense of purpose

Set SMART goals aligned with your priorities

Create an action plan to achieve your goals in your business or personal life

Learn how to transform your inner critic to be your biggest cheerleader

Eliminate limiting beliefs and negative thoughts as you master your mind

Build powerful relationships with yourself and others

Create abundance

Reduce and eliminate stress and anxiety

Get out of a rut

Kick fear to the curb

A short term project

A long term project

Start a business

End a business

Change careers

Navigate life’s transitions

Identify your core values

Get organized

Learn how to take radical responsibility for your life

Develop confidence

Develop your communication skills

Find more joy in life

Rekindle your sense of adventure

Get clear on your needs and desires

Can’t I reach my dreams, goals and vision on my own? Why do I need a coach?

The reality is that you cannot create a new desired outcome by doing the same things you’ve always done – you have to learn to do things that you’ve never done to get results you’ve never (yet) obtained. If your current life does not support your desired vision of your life, or you haven’t yet figured out your vision, then change, and the willingness to get uncomfortable as you navigate it, are necessary components leading to success.  This kind of change generally requires seasoned guidance to help you navigate the fear and discomfort of letting go of what is to embrace all that can be.  A coach can remove the mystery and help you achieve your desired outcome.

Where does the coaching take place?

Coaching is provided over the phone or Zoom, which allows you to conveniently schedule and meet from the comfort of your home or office.  I strongly recommend you take each call in a distraction free location where you can soulfully and solely focus on our conversation and get the most out of our time together.

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